Actress-producer Anushka Sharma says she has tried to be a disruptive storyteller with the projects she has bankrolled and added that in all her career she has tried to have a distinct voice in cinema.
“We have tried to be disruptive storytellers who would give audiences something new that they would have never seen before. It comes organically to both (brother and production house partner) Karnesh and me and I’m glad people are loving our edgy attempts aimed at breaking the content clutter in India,” Anushka said.
The actress, who is currently riding on the positive response to her latest projects Pataal Lok and Bulbbul, says the content she is producing is an extension of the kind of scripts she would make.
“All my career, I have tried to have a distinct voice in cinema through my choice of films and roles and the content I am producing with Karnesh at Clean Slate Filmz is only an extension to the kind of script choices I would make otherwise. We were sure that our production house would need to stand apart with projects that audiences would not find any earlier reference point.”
She even took to her Instagram account to share a note with her fans about how her journey is similar to the one Bulbbul had:
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The story of Bulbbul is the story of a girl’s journey from innocence to strength and resilience…and it’s a story I’m all too familiar with. Getting to be a part of the modelling industry at the young age of 15 had a lasting impression on me. My dad was a very big influence, always pushing me to work harder and sharing positive affirmations about life and growth. From understanding how the industry works to turning into a producer when I was just 25, I started Clean Slate Filmz with a vision to tell the best stories out there. Working with newer faces and fresh talent has definitely given me a new kind of perspective. We are all constantly growing, changing and evolving as humans and there’s a quiet strength to that. I chose to dive into work when I was a teenager and I’ve been growing ever since. The early start has taught me a lot and I choose to apply that wisdom in my personal and professional life every day.
She added: “We take pride in the content that we have produced so far because we have backed originality of ideas and we want to keep it this way. It’s the only way we know we could operate.” Anushka’s brother Karnesh says he is thankful to the audiences for loving their work.
“Anushka, I and the entire team of ‘Bulbbul’ and Pataal Lok are delighted with the audience reactions to our projects. We always believed in the content we were creating to be different so it gives us a huge sense of accomplishment to see the feeling resonating with audiences too,” he added.